The new label, which will be introduced on the sidewall of all new replacement tires from the beginning of 2024, is designed to ensure drivers have full confidence in selecting the optimal tires for their vehicle, regardless of its powertrain. It also helps dealers to streamline their sales processes and reduce inventory complexities, as it will also be featured in PriCat and the Goodyear system MyWay to facilitate customer identification.
To ensure that EV drivers experience optimum performance, reduced noise, and extended tire life, Goodyear has developed a toolkit of technologies designed to complement EVs, as well as vehicles with other powertrains.
Among these innovations is SoundComfort Technology, which ensures reduced interior noise created by tire/road interaction in quiet EVs. This technology has the potential to reduce interior noise by up to 50%, which is crucial to ensure a quiet, comfortable journey in an electric vehicle.
Moreover, the added weight and increased torque of EVs means the wear on EV tires can be much more substantial compared to traditional combustion vehicles. Goodyear’s Mileage Plus Technology offers drivers the opportunity to maximize the life of their tires, and travel further with each set.
Goodyear’s low rolling resistance technologies also contribute to reducing energy consumption and extending the driving range, which can be achieved by optimizing the tire structure, in combination with developing innovative compounds and aerodynamically tuning the sidewall design.
In addition to the EV logo for replacement tires, Goodyear also features two other labels for its original equipment (OE) fitments designed for electric vehicles and plug-in hybrid electric vehicles.
These labels, known as Goodyear’s Electric Drive Technology (EDT) and Electric Drive Ready (EDR) labels, will prominently be featured on OE EV and PHEV fitments. These labels signify the incorporation of a customized range of technologies to cater for the specific needs of a particular vehicle, such as combination of high load capacity, specific handling and noise performances and other criteria.
