Since the introduction of the first BMW voice assistant (BMW Intelligent Personal Assistant) in 2018, voice interaction has become an increasingly important part of BMW iDrive. The new BMW voice assistant will work in cooperation with Alexa, providing customers the benefits of an intelligent assistant that is the vehicle and services expert, while Alexa provides the familiar experience many customers are already using today—such as the ability to control music, remotely manage their smart home, add items to a shopping list, or check the weather for the day. Customers can still choose to use either the BMW voice assistant and Alexa individually, or have both assistants work alongside each other.
The first vehicles with the new generation of BMW’s voice assistant will launch within the next two years.
