The new CLA is the first vehicle to operate entirely on the in-house developed Mercedes-Benz Operating System (MB.OS). The deep integration of the chip-to-cloud architecture into the vehicle provides control of all actuators and sensors for an intelligent integration of vehicle functions into the user interface. MB.OS is the brain of the new CLA. It controls four areas: infotainment, automated driving, body & comfort and driving & charging. At its core, MB.OS helps decouple hardware and software, making software development faster and more adaptable.
The CLA is equipped with supercomputers connected to the Mercedes-Benz Intelligent Cloud. This enables over-the-air updates of the entire vehicle software, including driving assistance systems for the first time. The Mercedes-Benz Operating System offers maximum flexibility to seamlessly integrate content from third-party providers. The typical Mercedes‑Benz user interface remains intact. The Mercedes-Benz Operating System also features more efficient software performance. As a result, over-the-air updates consume
The new MBUX generation is the world’s first in-car infotainment system to integrate artificial intelligence (AI) from both Microsoft and Google, combining multiple AI agents in one system for the first time.
The up to three screens are powered by state-of-the-art high-performance chips and real-time graphics from the Unity Game Engine. The new operating and display concept is tailored not only to the vehicle but also to individual customer preferences, following the design principle of reduction to the essentials. The enhanced MBUX Zero Layer on the central display shows the most important information, suggestions and, for the first time, recently used apps. In the app grid, apps can now be moved and grouped into individually named folders, similar to a smartphone. When an app is open, a simple swipe to the left returns to the app grid. Another swipe takes the user back to the Zero Layer. Alternatively, they can still go directly to the Zero Layer at any time via the home button.
With generative AI, the new MBUX Virtual Assistant revolutionises the relationship between vehicle and driver. The MBUX Virtual Assistant enables complex, multi-turn dialogues and has short-term memory. It is activated by saying “Hey Mercedes.” Based on ChatGPT4o and Microsoft Bing search, it unites the collective knowledge of the internet.
Thanks to Google Gemini, the MBUX Virtual Assistant is also well-versed in navigation-related questions. The Automotive AI Agent from Google Cloud, developed with Gemini via Vertex AI, is specifically tailored to the automotive industry. It can access information from the Google Maps platform to provide users with detailed and personalised answers to questions about navigation, points of interest and more.
On request, the new CLA offers the front passenger their own 14-inch screen for individual entertainment. The continuously growing app portfolio includes video streaming platforms such as Disney+. Also available are the video-streaming platform RIDEVU from Sony Pictures Entertainment and video games with a wide selection of triple-A titles via the cloud-gaming provider Boosteroid. To enjoy the best in-car gaming experience, customers can use their Bluetooth gaming controller or mobile phone. The gaming controller can be used with the passenger display even while driving. The central display can only be used for this when parked.
