Beginning in June 2022, Audi will be the first automobile manufacturer in the world to deliver holoride-ready experiences through its vehicles’ MIB 3 infotainment system.
Adding holoride to Audi series vehicles is enabling a new form of in-car experiences by using motion-synchronized car and location-aware data with XR (Extended Reality) content in real-time. This unique approach opens a new level of immersion in entertainment, educational, gaming, and well-being content.
As of June this year, select Audi models that roll off the production line with the third generation of the modular infotainment toolkit (MIB 3) and the latest software cluster will be holoride-ready. In detail, this includes the models Audi A4, A5, A6, A7, A8, Q5, Q7, Q8, Audi etron, etron Sportback, and etron GT.
Based on the vehicle’s motion data from a number of sensor sets such as acceleration, steering, and wheel ticks, holoride’s software will enable it to connect to the car with the VR headset. In Audi’s particular case, the connection will be enabled wirelessly and via the Bluetooth Low Energy (BLE) standard.
