The technology projects content onto the vehicle’s rear side windows, which is then visible from the outside. When the vehicle is parked, it can communicate directly with its environment and display important information such as the charge level of an electric vehicle or the logo of the person’s favorite sports club. The content can be easily personalized. To display content on the side windows, the system uses a powerful mini projector, a side window that can be fully darkened electrically to act as a projection surface, and intelligent software.
A smart projection screen is responsible for the optical output. When the system is activated, the window is fully darkened electrically to ensure optimum image display. A space-saving projection unit installed in the roof lining of the vehicle projects the content onto the side window. The ultra-efficient mini projector requires less than half a liter of installation space.
The eTravel.companion is integrated into the Window Projection solution as a software component. The AI-based travel companion uses data on driving habits, geographical and weather data as well as additional information from the vehicle’s sensors to create new user experiences. To develop the software, Continental collaborated with platform provider banbutsu, whose digital ecosystem provides the interface for highly personalized and context-based content. Based on data, learned preferences and the current situation, the software generates suggestions in real time, which can be displayed on the rear windows before getting into the vehicle.
