The challenge to create the BMW Art Car had to do with using a light material and a design that would not interfere with the racecar’s aerodynamics and weight. To apply hundreds of dynamic lines of Jeff Koons’ design onto the car, CAD designs were translated from 3D into 2D for the printing process and then painstakingly applied to the entire car as well as onto individual spare parts. Koons design incorporates many bright contrasting colors to communicate the aesthetics of power. The concept design was transformed into hard eged lines of color. Graphics of debris were added to the rear sides and back of the car to simulate the power of the car. Furthermore, two graphic rings on the rear of the car represent supersonic acceleration.
