At an online launch event held in Shanghai, China on January 10, Honda announced three electric bicycle (EB) models aimed at young Generation Z consumers in China: the Honda Cub e:, the Dax e:, and the ZOOMER e:.
In China, electric motorcycles are classified into three categories: EB (Electric Bicycle) with a maximum speed of 25 km/h or less, EM (Electric Moped) with a maximum speed between 26 km/h and 50 km/h, and EV (Electric Vehicle) with a maximum speed of 51 km/h or more. The Honda Cub e:, Dax e:, and ZOOMER e: fall into the EB category.
The three EB models announced were inspired by the Super Cub, Dax, and ZOOMER models that Honda has previously released. By taking the unique design motif of the previous models and adding advanced features and equipment, Honda aims to offer a new sense of value and bring more surprise and choice to young Chinese consumers. These three models are also the forerunners of Honda’s goal to introduce a total of more than 10 electric motorcycles globally by 2025.
Although the three EB models announced are part of Honda’s plans to “introduce a total of five compact and affordable EM and EB models between now and 2024 across Asia, Europe and Japan, in addition to China,” as Summary of Briefing on Honda Motorcycle Business on September 13, 2022, there are no plans to launch these models in Japan.
